
I. Company Name
Kunming Yafan Advertising Co., Ltd.
----Kunming Real Estate Website (km.loupan.com)
II. Meaning of Name
Yafan, a company that carries a smooth-sailing business in Asia and the world, advertising changes lives—Yafan Advertising.
III. Company Type
Production and Service-Oriented Advertising Company
IV. Business Scope
I. Advertising Planning
1. Introduce the functions of advertising and the roles of various types of advertising to advertisers.
2. Provide market research, forecasting, and advertising strategies according to advertisers' requirements.
3. Provide advertising suggestions and various advertising-related consultations to advertisers.
4. Provide advertisers with advertising plans, design, production, and planning.
5. Design a unified corporate image and identity system for advertisers.
6. Contact media outlets and provide media strategies and advertising implementation plans.
7. Implement the advertising plan.
8. Conduct surveys, monitoring, and evaluations of advertising effectiveness.
9. Kunming's professional real estate portal website, mainly promoting real estate, home furnishings, and building materials in an integrated manner.
II: Creating Internal Advertisements
Indoor Photo Printing: PP self-adhesive photo printing, synthetic paper photo printing, backlit film photo printing, photo paper photo printing, art cloth photo printing, transparent film photo printing, KT board photo printing, PVC foam board photo printing. Outdoor Photo Printing: Outdoor PP self-adhesive photo printing, outdoor synthetic paper photo printing, outdoor backlit film photo printing, outdoor photo paper photo printing, outdoor art cloth photo printing, outdoor canvas photo printing, outdoor hanging banner photo printing, outdoor vehicle sticker photo printing, outdoor backlit cloth photo printing, outdoor KT board photo printing, outdoor PVC foam board photo printing. Digital Laser Photo Printing: Digital laser backlit film photo printing, digital laser photo paper photo printing, digital laser self-adhesive photo printing, digital laser transparent film photo printing, digital laser silk cloth photo printing, digital laser art cloth photo printing. Inkjet Printing: Various backlit cloth inkjet printing, high-precision inkjet printing, vehicle wraps, one-way vision film, mesh cloth, art cloth, film inkjet printing. Display Racks: Various supermarket and retail promotional counters, roll-up banners, X-banners, pop-up banners, L-frames, profile light boxes, portrait stands, tabletops, mini display racks. Projects: Supermarket displays, roadside plaza banners, chain store signs, vehicle advertising, real estate wall advertising, large billboards, light boxes, pillar signs, high-pole billboards, etc.
II: Outdoor Media Rental
Highway billboards, single-pillar advertising space
V. Company Philosophy
1: All customers, regardless of size, are valued. Quality is paramount, service is key, costs must be reasonable, and speed is guaranteed (fast production speed, fast manufacturing speed, fast delivery time).
VI: Functional Division
Customer Service Department Functions: The Customer Service Department's main tasks are to develop clients and maintain contact, and to maintain close communication with other departments within the company. The Customer Service Department is the dedicated department that directly contacts clients, responsible for contacting clients and coordinating the relationship between advertising clients and advertising agencies. After organizing this information, the Customer Service Department, together with other relevant departments, studies this information, formulates preliminary advertising plans and work schedules, and distributes them to various departments for execution. During advertising campaigns, the Client Services Department is also responsible for liaison with advertisers and information feedback, reporting market research results and campaign progress. It also oversees the design, production, and implementation of advertisements on behalf of clients. Therefore, the Client Services Department plays a dual role, representing the overall interests of the advertising company externally and the interests of advertisers internally. Furthermore, the Client Services Department is also responsible for the company's public relations work.
Creative Department Functions: The Creative Department is responsible for the creation, design, and production of advertisements.
Media Department Functions: The Media Department is responsible for developing media strategies for advertising campaigns based on the advertising plan, selecting media outlets, and liaising with relevant media units. During advertising implementation, it is responsible for supervising the implementation of advertisements and checking print or broadcast quality. After advertising implementation, the media unit requests payment from the Client Services Department.
Market Research Department Functions: The Market Research Department's tasks include conducting market research according to the requirements of advertising campaigns, developing advertising plans for advertisers and advertising agencies, providing background information on market potential and the market environment, and offering consulting opinions and suggestions to advertisers and advertising agencies on relevant issues, providing objective basis for advertising decisions and even the advertiser's market decisions.
Administrative Office Functions: The Administrative Office's tasks include comprehensive management of the company's daily affairs, administrative supervision of business departments, and provision of logistical support.
VIII. Company Personnel Positions
General Manager: Fan Tao Tel: 13211666089
Customer Service Manager: 2 people
Customer Service Salesperson: 10 people
Creative Department Manager: 3 people
Copywriting: 2 people
Media Department Manager: 2 people
Market Research Department Manager: 1 person
Research Investigator: 3 people
Administrative Office Director: 1 person
Company Employees: 55 people
